Client

The client creates innovative print and online media that targets IT professionals across the globe and has a customer base of over 3.5 million enterprise technology buyers.

Need

Unavailability of an easy mechanism to search/access listing of products/resources Limited scalability due to technology constraints Need for modernization due to user demand

Solution

INDUSA streamlined processes by developing a web-based application to showcase products and resources. Over 750,000 users utilize this application. The application acts as an online guide for people who are in search of technical products/resources pertaining to various categories. The buyer’s guide built by INDUSA allows companies to register and display details of their products and resources on various websites for public viewing. The Search feature allows the user to search for products/resources without registration. Once registered, buyers can access product/resource details and download whitepapers. It also provides the feature for companies to highlight their products/resources in user’s search result as top 10/20 items.

Originally, INDUSA had developed the web-based legacy application in ASP where INDUSA's services included: Management of members, vendors and their products, services and resources Vendor-uploaded products and/or resources along with their company details extending their reach to new customers Generation of lead reports for uploaded products/resources.

Client Benefits:

Increased productivity by 27%

10% additional leads

Reduced administrative costs by 12%

Technology

ASP.NET 2.0 with C#, SQL Server 2005, SQL Server Reporting Services 2005