Client

The client’s services include launching and managing early-stage Internet companies. The aim of their business is to capitalize on the speed and flexibility of the Internet and its emerging business models, and the company is structured to allow the client to enter and compete in a variety of markets and industries very quickly.

Need

The client needed a product directory application with the primary purpose of serving the healthcare and medical community by providing a directory of medical products, companies, and their accompanying collateral, including white papers, videos, webcasts, etc.

Solution

Medical Product Guide (the implementation of Medical Directory) is a network of 17 websites focused on providing detailed product information on medical devices to physicians, hospital purchasers, and other medical professionals. The Medical Product Guide also provides a platform for medical device marketers to advertise and promote their products to their target audience via the Internet. The application has been built with the capability of being used for any other directories that the client may build in the future.

INDUSA helped the client in the development of a flexible directory application that will be able to power any number of Web-based directories, on any topic. This application also included Built-in SEO optimization techniques and globalization capabilities. The application allows building of a product, company or resource directory with a front-end registration system that allows for lead generation and user-generated content creation. It includes capabilities of member registration, vendor registration, categorization of products and resources, comprehensive full-text search for members/visitors to search companies, products & resources, highlighting top products/resources on the website, review rating for products/resources, vendor module to manage products/resources of companies, admin module to approve product/resource upload, managing registration flow, batch upload feature for adding products, resources and companies, user management and configuration of application specific parameters.

Client Benefits:

Increased revenue streams through online buying guides and social commerce

Flexible application, able to power any number of web-based directories on any topic

Lead generation faster by 10% and user-generated content creation

Technology

ASP.NET (Using C#), SQL Server 2005, AJAX, SQL Server Reporting Services