INDUSA Successfully Conducts Lunch ‘n Learn in Chicago on “Mastering the Revenue Game with Digital Marketing and Social Media”

Chicago, IL, Feb 1, 2012: INDUSA conducted a lunch ‘n learn on the topic, “Mastering the Revenue Game with Digital Marketing and Social Media” on Jan 31, 2012 at 11:30 AM CT. The audience comprised of decision-makers including CIOs and CTOs. Through this event, INDUSA also showed how digital marketing combined with social media initiatives can be leveraged with SharePoint 2010 to drive revenue.

The lunch and learn was conducted by a well-known Microsoft Professional on behalf of INDUSA. He explained to the audience on how digital marketing centers on the Internet and acts as a communication vehicle consisting of several effective marketing media. He also said that with a digital marketing strategy in place, an organization can view in real-time how their marketing campaign is performing, and make further tweaks based on the responses rates and purchases made. Leveraging social media for marketing, according to him, will not only boost the overall reach of the marketing campaign but can also create a sizeable online presence of the company.

The event then veered on to INDUSA’s SharePoint offerings and how Microsoft solutions have always been the leader when it is about helping out marketers to harness the power of media technologies and create an innovative marketing platform for the future. The presentation enunciated on how one can create a holistic and actionable digital marketing strategy, address the needs of website visitors effectively and leverage social media to the optimum for better user experience with the help of SharePoint 2010 and its products SP-FIS (SharePoint-For Internet Sites) and FAST Search Server 2010.

The presentation also pointed out how one can create adaptive websites that drive revenue through engaging social and touch-based experiences. According to Sanjay Savkur, Director, Business Development at INDUSA, “INDUSA’s experience in SharePoint and the Gold Competency in Digital Marketing has helped the company influence cross-channel engagement and skillfully manage customer experiences across a variety of touch points with consistency, flexibility, and effectiveness.”

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