Posted by Indusa Admin on September 25, 2015 4:23 am
Retailers have a major task at hand: offer a unique and personalized shopping experience to the newly empowered digital consumer. While having an effective digital strategy in place is paramount to achieving this, integrating your ERP and CRM systems, provides the tools for you to manage an omni-channel experience that boosts customer loyalty.
The infographic below gives a snapshot of the shift towards integrating digital into the retail experience, with facts and figures on ecommerce revenue, customer preferences, the overall online shopping experience and the influence of social media on customer buying behavior. Check out the stats, are you ready to offer an omni-channel experience that delights customers and prospects into loyal fans?
About the Author – Sarah Van Wambeke
Sarah is an avid writer and digital media enthusiast. Here at Indusa, she primarily focuses on content creation and social media management.