Posted by Indusa Admin on September 7, 2017 12:44 pm
According to Smart Insights, 34% of companies today are not using many of the irresistible features that marketing automation offers. If you haven’t gotten started, it’s still not too late. Marketing automation is the perfect technology for B2B marketing; with seamless Dynamics 365 integration capabilities, it offers a unified system and takes care of all your marketing and sales worries – from email and visitor tracking, and lead scoring, to campaign nurturing, and reporting.
Your Dynamics 365 Options: Adobe vs ClickDimensions
The two obvious choices for marketing automation with Dynamics 365 are Adobe and ClickDimensions. While Adobe Marketing is suitable for enterprise projects where there is a large marketing team, ClickDimensions caters to small to medium-sized companies. We’re not hinting that you can’t use ClickDimensions to do big projects, but the fact is Adobe Marketing is a more expensive and feature rich alternate for smaller companies. For the features Adobe and ClickDimensions possess, there is room for both companies to successfully operate with Dynamics 365 and complement each other with respect to functionality and price.
ClickDimensions with Dynamics 365
ClickDimensions perfectly bridges the gap between sales and marketing. The built-in features enable you to learn more about your prospects by seeing what interests them on your site, and capture information about them through web forms, surveys, and more – from within Dynamics 365.
1. Discover Interested Prospects Through Web Intelligence
Want to know what a specific prospective customer has viewed on your site before making the opening call? With ClickDimensions, you can discover who is interested in your products and services because you will see the actual web activity of anonymous and identified visitors on your website.
2. See Site Visits, Page Views, and Form Captures in Real Time
Since ClickDimensions operates in real time, you can view site visits, page views and form captures often within a second of when they occur on your site. Get all the data directly into Dynamics 365 and trigger workflows immediately. Include the data in your reports, and get advanced insights into visitor behavior.
3. Identify Companies That Visit Your Site
With hordes of anonymous visitors browsing your site, it often gets difficult to keep track of who they are, where they come from, and what they’re looking for. ClickDimensions identifies the organizations from which they are visiting as well as their location. Track as many visitors as you want to your websites, blogs, social media pages and get insight into visitor profile.
4. Connect Visitors to Your CRM Records
ClickDimensions tracks every visitor on your website, attempts to discover the company/organization from which they are visiting, and reports this information to you on your marketing dashboard. Information about each visitor, once identified, including current and past anonymous browsing activity is available for you to view on your Dynamics 365 console for immediate action.
5. Create Nurture Campaigns
ClickDimensions’ built-in email and web analytics feature helps you understand how your marketing messages are being received. Which emails are opened? Which calls to action are heeded? What are your strongest and weakest offerings? Based on this information, you can create nurture campaigns at every stage of the sales funnel, and send leads the information they would like to read.
Adobe Marketing Cloud with Dynamics 365
Adobe Marketing Cloud offers all that you need to organize, access, and personalize your marketing content. By providing deep insights into what’s working with your customers, and what’s not, it helps you build meaningful interaction across every channel.
1. Understand Each Customer Journey
With customers seeking effortless and relevant experiences at every touch-point, offering customers an experience they’ll enjoy gets challenging. Adobe Marketing enables you to understand each customer journey in order for you to consistently deliver relevant content. Track customer engagement with analytics, and integrate insights with customer profiles in Adobe Target.
2. Deliver Consistent Content
To cater to customers who are selective about messaging, Adobe Marketing lets you deliver content-driven campaigns that resonate with your customers. Keep all of your assets together, let every team member have easy access to the latest content, and deliver the right content at the right time through the right channel.
3. Personalize Customer Experiences
With Adobe Marketing’s consistent interface, you can provide customers with faster, personalized web experiences, regardless of what device they use, and where they are located. Built on the reliable Microsoft Azure cloud, Adobe Experience Manager allows you to manage your web content across any screen, helping you optimize your marketing efforts and costs.
4. Leverage Data Visualization Features
Adobe Analytics’ integration with Microsoft Power BI offers the ideal data visualization capabilities you need. Add behavioral data into Power BI and visualize the impact of campaigns across segments. Get a better understanding of which customer touch-points are most effective, and drive your efforts in the right direction.
5. Turn Data Integration Into Actionable Insights
The integration of Adobe Marketing Cloud and Microsoft Dynamics 365 platform gives you the opportunity to compile customer insights across various channels. Have access to key sales data, and create a single view of your customers. Turn data into actionable insights and propel your business.
Turn Visitors Into Customers
In the age of marketing automation, having all marketing and sales data in one place goes a long way. Both ClickDimensions and Adobe Marketing offer a complete picture of a customer that can enable you to offer consistent interfaces – irrespective of the channel they choose to communicate with you – through your website, an advertising campaign, or by contacting your sales teams. Web intelligence, data visualization, Power BI – the integration of modern technologies within your marketing automation solution helps in turning data into actionable insights, and visitors into long-term customers.
Still have questions surrounding Dynamics 365? Visit Indusa for a complete guide on everything Dynamics 365 can offer.
About the Author – Payal Vyas
Payal Vyas is a Senior Project Manager for Microsoft Dynamics CRM practice at Indusa. She is specialized in Microsoft technologies and ensures smooth execution of CRM projects from its kick off to release.
Contributing Author: Malavika Nityanandam