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6 Ways CRM Improves Your Business Investments

Posted by Indusa Admin on June 18, 2015 11:54 am

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Customer relationship management (CRM) is used by companies to manage and analyze customer data throughout the customer lifecycle. Simply put, the goal is to improve business relationships with customers, thus resulting in improved customer retention and driving ROI.

Microsoft Dynamics CRM is designed to be a data-driven business solution that helps build customer relationships through the power of nurturing contacts, developing leads, tracking sales and delivering actionable data.

Business Investment Choosing CRM 2015

Today organizations in all spheres are competing with each other to deliver value. For this, they need to provide the best possible service to ensure they hold on to their existing customer base. Investing in CRM technology helps organizations offer proactive services to improve service effectiveness, provide a central source for customer information, and unify their marketing and promotional communications.

“CRM will be at the heart of digital initiatives in the coming years. This is one technology area that will definitely get funding as digital business is crucial to remaining competitive,” said Joanne Correia, research vice president at Gartner. “Hot areas for CRM investment include mobility, social media and technologies, Web analytics and e-commerce.”

CRM is not only used by large enterprises, but also by small and medium enterprises. CRM is a great tool for small/medium enterprises who have low numbers of staff and don’t want to neglect their customer relationships. Similarly, it is equally beneficial for large scale organizations with multiple brands who want to manage their huge audiences. Its primary benefit is improving customer service in a much better way.

6 Ways to Improve Your Business Investments with CRM

For any organization, there are a number of reasons to invest in a Microsoft Dynamics CRM implementation. Below, we’ve broken down the top 6 ways it helps:

1. Value

When considering costs— for licensing, services, training, deployment, administration and maintenance—customers, press and industry analysts favor Microsoft Dynamics CRM as one of the best values in the industry.

2. Productivity

Microsoft Dynamics CRM helps you and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.

3. Global Availability

With Microsoft Dynamics CRM and Microsoft Dynamics CRM Online, you can provide your teams around the world with integrated yet localized tools to help them to communicate, collaborate and drive global results.

4. Microsoft Office

Microsoft Dynamics CRM works seamlessly with Microsoft Outlook and  of Microsoft Office 365. This means you can take full advantage of products, services and solutions your CRM professionals know and use every day – making them instantly more productive.

5. Business Insights

Microsoft Dynamics CRM provides your users with a multitude of business intelligence and data visualization capabilities that they can use to instantly get accurate, up-to-date information— sales forecasts, targets, quotas, customer buying patterns and promotions—to drive sales growth. 

6. Customer Engagement

What does customer engagement actually mean to your business? Paul Greenberg, a CRM expert defines the term as, “the ongoing interactions between company and customer, offered by the company, chosen by the customer,” and recently gave the purest of examples, in a of how businesses can become more engaged and how CRM can help in proper management of customer relationships.

“Enterprises are realizing the most valuable assets they have are solid, long-term customer relationships. Investing in a CRM software that is contributory for your business, will improve all facets of your organization. This will ultimately make you ready to jump up to the next level of business performance, accountability and growth.” – Paul Greenberg

Final Thoughts

It’s become critical for businesses today to provide the best possible service in order to retain their customer base. CRM is helping businesses by providing proactive services that improve service effectiveness, while also offering a central source for customer information and unifying their marketing and promotional communications.

Customer service is a huge benefactor of CRM. Learn more through our eBookCustomer Service Analytics in CRM: The Foundation for Exceptional Customer Service

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About the Author – Neha Kumar

Neha Kumar is a digital media evangelist and marketing professional. She overlooks Indusa’s content management, social media, online events, email marketing, blogs, digital campaigns, lead generation and inside sales activities on a broader scale.



Topics: CRM