The Indusa Blog

Making the Case for Mobile BI: What Is It & Why Is It Important?

Posted by Indusa Admin on September 20, 2017 1:15 pm

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With quick decision-making becoming inevitable for businesses worldwide, they can no longer afford to wait for employees to get back to the office (from vacation or even an offsite meeting) before they make a decision.

Leading industry research organizations have predicted that as business intelligence becomes ever more mobile, features such as animated displays, sensor-based queries, multiple visual query methods and GPS signals for geo-location will all become the norm.

Increasing Adoption of Mobile BI

Three underlying factors have coincided to aid the growing adoption of mobile business intelligence solutions. These include the following:

  • A greater choice of high-performance mobile devices
  • Reliable and secure network infrastructure that makes it possible for data to be rapidly sent and received
  • Businesses’ increasing need to rapidly adapt to change to stay competitive

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Key Benefits of Mobile BI

Sophisticated smart phones and tablets have resulted in business intelligence going mobile. Executives and information consumers have realized that the same information can be analyzed and dissected on the go from a smart phone or a tablet just as easily and effectively as it can be from a desktop computer or a laptop in office.

The added benefit of consuming mobile BI is that informed decisions can be made in the field in real time, instead of being postponed until a team meeting is arranged. Executives and managers who travel frequently are often called upon to give business performance data on the spot.

The mobile BI market is expected to grow from $4.08 Billion in 2016 to $11.13 Billion by 2021. Wondering how mobile BI can benefit your organization?

Analytics On the Go

The biggest benefit mobile BI brings to the table is access to simplified, visual analytics on the go. Colorful and visual representation of data that won’t bog you down with too many details, unless you seek them.

Quick Information Access

Mobile BI allows you to view data, and without manipulating it see general trends rather than drill down to the details. While having access to these features is important in the long term, limited functionality on mobile devices lets you see only what is important, quickly and easily.

Increased Collaboration

Mobile business intelligence translates directly to increased collaboration. Since all mobile BI platforms are cloud-based, it enables anytime, anywhere access. Your team is no longer limited to only those with a desktop computer, but anyone and everyone who has BI enabled on their mobile devices.

Improved Decision Making

Mobile BI gives you the ability to make better-informed decisions anywhere. You can send mobile business analytics to the front lines and let your employees use their own smartphones and tablets for improved decision making wherever they are.

Access for All, or None

Mobile BI gives you the freedom to allow for permanent, intermediary, or temporary access to as many people in your company as you’d like. Provide access only to those employees who need it, and get jobs done easily and efficiently.

Improved Knowledge-Sharing

Power is gained by sharing knowledge, not hoarding it. Mobile BI supports knowledge sharing by enabling organizational collaboration and cohesion, increasing social interaction, and speeding up response times required for quick decision making.

Increased Workforce Productivity

Mobile BI boosts organization-wide efficiency by reducing time-to-information and therefore time-to-decision processes. You can leverage mobile BI to increase workforce productivity by enabling them to act swiftly to mitigate risk and tackle crises.

Increased Flexibility and Adaptability

Access to critical business analytics and intelligence at your fingertips helps outmaneuver competitors and act on marketplace opportunities. You can increase customer satisfaction and enhance reputation through timely and accurate decision-making.

Mobile Business Intelligence Across Industries

If you’re working in any of the following businesses, imagine being able to explore your data like this whenever, and wherever you need it:

Retail

Being an area manager for a retail conglomerate, and witnessing an underperforming sector. With mobile BI you can:

  • Track stock levels of individual retail operators to coordinate warehouse deliveries and ensure individual shop fronts are always well stocked
  • Categorize underperforming stores to assess their ongoing viability and ability to raise profits
  • Assess the sales of particular items by store to determine effective and efficient sales campaigns and stock distribution
  • Assess customer purchase habits, frequency and residency to help new marketing campaigns boost store traffic and sales
  • Detect and mitigate unnecessary competition between regional stores
  • Forecast and redevelop store-specific budgets and expectations based on the size of surrounding populations and other location specific information

Insurance

Being in a dynamic and competitive industry like insurance, and having to be efficient around-the-clock. Mobile BI enables you to:

  • Provide sales reps with information that helps them make fast and accurate recommendations and decisions while on site with brokers or clients
  • Offer context-aware maps to determine which account to visit next, and real-time access to quote analysis, buying patterns, and demographics
  • Use a combination of rules, modeling, database searches, and exception reporting to detect fraud sooner and more effectively at each stage of the claims cycle
  • Easily assess critical data related to policy information, police reports, loss, frequency, and severity, and act upon massive amounts of data related to customer credit history, risks, and market information
  • Make the most of every customer interaction and analyze data to gain greater insight into their preferences and behavior

Mining and exploration

Working for a big mining company requires you to utilize a diverse range of data types and techniques, including satellite and geophysical images, geologic maps, and a plethora of databases to carry out day-to-day operations. With mobile BI you can:

  • Incorporate and utilize varying information sources, and convert and present information in usable and meaningful forms
  • Get significant insight into your business operations and add considerable business value.
  • Monitor the environmental impact of exploration and mining activities in real-time
  • Monitor work-related incidents and establish appropriate policies
  • Establish the location of hazardous materials, and ensure safety of workforce
  • Compare pre-approved sites with geographic phenomena, features and obstacles

Airlines

If you’re managing the nation-wide maintenance operations of an airline, mobile BI can help you:

  • Access and assess the maintenance record of aircrafts at airports
  • Determine if aircrafts are safe for back-to-back flights, or whether they need immediate inspection and safety check
  • Predict future utilization based on seasonality factors, nature of customer segments served currently, past trends, and patterns
  • Weigh the cost and disruption of ad hoc maintenance against the risk (and even higher cost) of technical failures

The Future of Mobile BI

Business intelligence has become the building block of every organization’s success and growth. And, mobility adds the much-needed flexibility and ease, making it a vibrant option for the mobile workforce.

Organizations that adopt this growing trend will remain ahead of their time. Attract clients for your business, get access to the right information at the right time, make decisions on the move, and see how mobile BI contributes to your organization’s growth.

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Manan
About the Author – Manan Thakkar

Manan Thakkar is a Solution Architect who spearheads&Indusa’s strategic initiatives to maximize customer benefits. His expertise is in enterprise consulting and solution design globally and he plays a key role in institutionalizing mobility to position Indusa’s services in leading enterprises.

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Contributing Author: Malavika Nityanandam