Posted by Indusa Admin on February 20, 2017 2:16 pm
There are a variety of common challenges that marketing leaders face in today’s business environment. These include tasks like translating customer and marketing analytics into meaningful insights, managing internal and external resources, creating an agile team that performs when marketing opportunities arise, and discovering the marketing technology needed to drive revenue.
Marketers need a single application for their team to plan, execute, and measure campaigns across channels, so they can bring their marketing vision to life – from start to finish. Unfortunately, it’s not always easy to find the marketing technology that’s right for your unique business processes.
For this reason, we’ve put together an infographic and overview of the essential ways that Dynamics 365 for Marketing can help marketer execute smarter than ever before.
Why Is It Smarter to Market with Dynamics 365 for Marketing?
There are several reasons, according to Sirius Decision’s analysis, that set apart this modern application. Especially when it comes to marketing, Dynamics 365 for Marketing offers several features that help teams enhance their daily operations and automate processes. Here’s a brief overview of some of the key elements that marketing teams will benefit from:
- Cloud Integration: It’s becoming more important for organizations to establish a fully integrated marketing infrastructure. By integration, we mean seamless movement between applications to make day-to-day activities a little easier. With this solution, marketing teams will benefit from seamless integration with all Microsoft applications.
- Approach to Lead Scoring: Lead scoring is a key issue for any marketer; Microsoft Dynamics 365 for Marketing tracks individual contact’s scores over time and through various stages of the marketing and sales cycle. This makes lead management more transparent and easier to understand.
- Value-Added Capabilities: With Microsoft Dynamics 365 for Marketing, you can integrate planning, budgeting, and tracking for offline and online channels to understand campaign performance and cost. There are also several ready-to-use or customizable business processes built into the platform for common sales and marketing scenarios, and capabilities like gamification elements and social networking.
- Microsoft-Adobe Partnership: Microsoft has made Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition, offering customers a powerful and comprehensive marketing service. With this, marketers will have easier access to image editing, Acrobat Reader, PDFs, the Creative Suite and more.
Key Challenges Faced by Marketing Leaders
The infographic below describes the key challenges faced by marketing heads/CMOs, why organizations need to automate their marketing processes and have a strong solution in place, and the need for implementing Dynamics 365 for marketing to deliver a powerful customer experience.
Microsoft Dynamics 365 for Marketing is one of only a few marketing solutions that is suited for any size of company – including marketing teams of only a small number to up to hundreds of creative and marketing managers. If you would like to go beyond the traditional limits of marketing automation, Dynamics 365 for Marketing is the right solution.
About the Author – Neha Kumar
Neha Kumar is a digital media evangelist and marketing professional. She overlooks Indusa’s content management, social media, online events, email marketing, blogs, digital campaigns, lead generation and inside sales activities on a broader scale.
Contributing Author: Malavika Nityanandam