Posted by Indusa Admin on February 28, 2017 1:29 pm
Mobility is no longer about making calls and sending text messages, but about how we bank, shop, travel, and interact with customers and employees. And with billions of sensors intelligently connecting to push the world to a smarter, more mobile future, the question is: how are you faring in this highly mobile world? Is your mobile workforce seamlessly able to connect to each of your backend systems? Is your current infrastructure flexible and robust enough to support devices and apps on the go? Are your teams set up to provide the required responsiveness to keep up with customers who are connected 24×7? If the answer to any of the above questions is a no, it’s (more than) time for you to revisit your mobility strategy and make it more robust– not just to efficiently service your customers, but to empower your employees and enhance their productivity (and eventually your business outcomes).
Revisiting Your Mobility Strategy
As the cloud-first, mobile-first approach becomes required to conduct business, mobility is at the forefront of enterprises who aspire to boost employee morale and efficiency. While enterprise mobile apps and the BYOD concept has enabled enterprises to achieve a portion of their mobility goals, a strong mobile strategy is one that 1) engages customers in new and powerful ways, 2) boosts employee productivity and connectivity, and 3) enriches business (and your outcomes) with new and innovative services.
1. Re-define Your Mobility Goals: Many jump into the enterprise mobile world without assessing needs or deliberately thinking about end goals (which can result in struggling with enterprise mobility barriers – read the blog on “Managing Barriers to Enterprise Mobility”). Success of any mobility strategy largely depends on a clear definition of your goals. While introducing tablets to your workforce was a good move, how efficiently are your employees leveraging the devices, and are they achieving their optimum output? How do your employees and customers connect with your business and consume your core products and services? Is the use of smart devices creating new opportunities for your business? And will introducing new strategies help you capitalize on those opportunities?
2. Choose the Right Mobile Experience: The right question to ask is which mobile experience is best for your business – does capitalizing on the web (by developing an exclusive mobile or responsive website) make more sense for your business or does an in-house app store provide more value to your internal teams? Are you required to develop new applications or interfaces, or would re-engineering existing processes and infrastructure help in delivering the right experience? Since each experience varies with respect to the technology, development framework, and code, you need to carefully analyze advantages and drawbacks, then decide how to optimize your strategy.
3. Ensure Seamless User Access: With the mobile revolution, your clients have been expecting responsive service, which means your employees need instant access to business resources whenever and wherever (using their favorite mobile devices). How do you ensure a seamless user experience? By using modern APIs, you can encapsulate back-end information systems and enable front-end mobile applications to leverage them for entirely new uses. The benefit? Your existing systems don’t need to be touched, and new mobile application architecture can be built around them. APIs also open up enterprise resources to third-party developers, so you no longer have to worry about developing (or marketing or maintaining) your own mobile apps.
4. Improve End-to-End Security: Taking the mobility plunge is a great business move, but ensuring the right people have access to the right information truly defines the success of your mobility strategy. Security policies that determine users’ identity and enforce proper role-based access is essential to win the trust of customers as well as motivate employees to embrace your mobile-first policy. Review your mobile application management solutions and see how you can further boost security and infrastructure integrity. By limiting which applications can be downloaded and which users and devices can access particular apps, you can ensure optimum levels of security.
5. Optimize the Overall Experience: While staying focused on your mobility strategy (and goals) is one thing, managing the new and improved state is equally important. Start by understanding what data your employees need on their mobile devices and what they are going to do with that data. Carefully re-deploy (and monitor) devices in your workplace, and enable forward (and backward) integration. Optimize functionality and security, while simultaneously protecting the corporate network. Efficiently secure and distribute mobile apps across your enterprise and manage the complete app lifecycle from start to finish.
No matter what business you’re in, leveraging the right mobility strategy is of paramount importance in today’s high-tech world. If you’re looking to enhance anytime, anywhere access, you need to reconsider your existing strategy. Begin with re-defining your mobility goals, and then move on to opting for the right mobile experience, ensuring seamless user access, re-considering your end-to-end security and optimizing the overall experience. Careful restructure and re-implementation of your mobility strategy is the key to unlocking unbeatable customer and employee value.
Do you have a mobile-first strategy? Use this mobility scoping tool at no cost which allows you to complete a self-assessment, prioritize functions to mobilize, and think through critical factors that will eventually help you define enterprise mobility requirements.
About the Author – Neha Kumar
Neha Kumar is a digital media evangelist and marketing professional. She overlooks Indusa’s content management, social media, online events, email marketing, blogs, digital campaigns, lead generation and inside sales activities on a broader scale.
Contibuting Author: Malavika Nityanandam