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Using Microsoft Dynamics 365 to Improve Marketing Campaigns

Posted by Indusa Admin on July 6, 2017 12:05 pm

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What if you could simplify the way your marketing department creates and distributes messages to customers while simultaneously increasing the effectiveness of those messages? Dynamics 365 can do just that.

Dynamics 365 is a game-changing, one-stop, cloud-based solution, that combines customer relationship management and enterprise resource planning capabilities into customizable applications designed to work together across your business and operations. 

By leveraging the power of Dynamics 365, marketers can plan, execute, and measure campaigns across channels, all within a single application that automates many of these processes, enhancing your daily operations.

dynamics365 for marketing

Benefits of Dynamics 365

Dynamics 365 represents a sleek, modern and familiar experience for customers while providing valuable insights, intelligence and workflow capabilities. Let’s look at a few of the benefits Dynamics 365 can offer.

Cloud Integration

With Dynamics 365, users can enjoy a fully integrated marketing infrastructure. Marketing teams will be able to seamlessly move between all Microsoft applications. Powered by cloud services, Dynamics 365 also offers full offline support and mobile capabilities. Working while on-the-go just got a whole lot easier, by utilizing the mobile app users can view, edit, and operate on business data without internet connection. As soon as their device re-establishes an internet connection, their offline data operations will be automatically synchronized to Dynamics 365 and saved to the cloud.

Improved Collaboration

Collaboration between your marketing and sales teams can be better than ever with Dynamics 365. Users can utilize the seller portal to see and manage which messages are reaching customers. This feature shows a complete summary of how a contact has engaged with email marketing messages, landing pages, websites, and more, giving insight into their willingness to buy. Sales teams will have access to marketing messages that have been sent or are scheduled to be sent to their sales contacts, as well as, have the ability to edit a contact’s exposure to campaigns and marketing messages. This improved alignment between teams will ensure that the right message is reaching the right customer at the right time, keep sales people informed with their contact’s progress in the buyer’s journey, and lead to an overall increase in productivity and efficiency.

Predictive Lead Scoring

Marketing and sales teams will be able to predict in advance which customers and businesses are most likely to purchase their products or services. Integrated into Dynamics 365 for sales, Versium Predict has over 1 trillion consumer and business data attributes in its LifeData warehouse that it uses, along with your business’ internal data, to automatically generate new lists of leads for targeted email marketing messages, automated campaigns, direct mailings, and more. The integration will also score existing business and consumer leads and prioritize leads based on their predicted willingness to buy or engage. The company reports increases in conversion rates by as much as two or three times, in comparison to a CRM without predictive scoring.

LinkedIn Integration

With Microsoft’s recent $26-billion-dollar acquisition of LinkedIn, Microsoft has no plans of holding back. As of July 1, the Microsoft Relationship Sales Solution, a combination of LinkedIn’s Sales Navigator and Dynamics 365 for Sales became available to users. The only product of its kind in the CRM market, this powerful tool can recommend your next best action. For example, it may suggest that you contact a specific co-worker who is connected to the prospective client on LinkedIn, creating a more personal experience for the client that could ultimately increase their engagement and willingness to buy. Users will also be able to:

  • Discover new contacts with Recommended Leads and the best way to meet them.
  • Engage consumers with tailored content based on similarities and connections between them and their prospects.
  • View person and company information from Sales Navigator on every Dynamics lead, contact, account and opportunity page.
  • Receive account and lead updates such as news mentions and job changes.

What’s Next?

What does the future of Dynamics 365 look like? Here’s a glimpse into what you should be expecting.

Microsoft-Adobe Partnership

Microsoft has made Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition. The combination of Microsoft’s Power BI and Cortana Intelligence Suite capabilities and Adobe’s Marketing Cloud will allow marketers to channel Microsoft’s analytic power tools into better understanding the effectiveness of their campaigns.

With this new partnership between Microsoft and Adobe, Dynamics 365 users will also have access to products sold under the Adobe Marketing Cloud. Many of these products can be very advantageous to marketers and simplify many of their daily tasks.

Here are some of the most valuable Adobe marketing products sold as the Adobe Marketing Cloud:

  • Adobe Campaign: A set of solutions that help you personalize and deliver campaigns across all your online and offline channels.
  • Adobe Target: An easier alternative to A/B testing that helps you monitor your visitor’s responses to content variation and instantly adapt your site to accommodate their needs.
  • Adobe Analytics: A set of web analytics tools to help you identify your most valuable customer segments.
  • Adobe Social: Monitor and moderate conversations, publish and promote content, and analyze engagement while using social insights collected through Adobe Marketing Cloud integrations to improve targeting and optimize the customer experience.

Final Thoughts

With Dynamics 365 you’re always one step ahead in the world of technology. Leverage the power of Dynamics 365 to not only transform the way your organization builds marketing campaigns, but also to maximize productivity and efficiency, and create seamless organization-wide collaboration. The added benefits Dynamics 365 provides are endless — and this is just the beginning — Microsoft works to ensure that your technology is the best of its kind and is constantly offering new features that are unlike any other available. There’s no need to worry, implement Dynamics 365 and watch your organization prosper for years to come.

Still have questions? Learn how Microsoft Dynamics 365 can help with all your business needs.

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About the Author – Heather Zawilla

Heather is a marketing intern at Indusa engaged in writing blog posts, managing social media platforms, creating pitches for third party posting opportunities, assisting in campaigns, and generating paid and sponsored ads.