Posted by Indusa Admin on September 21, 2017 12:35 pm
A lot is often discussed about how great the users experience of an app is, or how poor the user interface of a website is. While the majority of people interchangeably use these two terminologies, they are not the same.
User Interface (UI) is how a user interacts with an application or a website. It mainly focuses on the look and feel of a product or an app and ensures the components are easy to access, understand, and use. This can include display screens, keyboards, a mouse, and the appearance of a desktop.
User Experience (UX) is what happens to your users when they interact with your business via your website, or application. It reflects how your users feel about everything they see, hear, and do as well as their emotional reactions.
Key Benefits of UX and UI
Both aspects are essential to the overall success of a website or app design. By creating an innovative UI and UX, your organization will benefit from the following:
- Increase traffic to the site
- Improve the average time spent by a visitor, which may result in an interaction, conversion, or sale
- Improve the benefits on your website investment
- Evoke an emotional connection with your visitors
- Improve brand perception
- Boost search rankings
- Reduce customer dissatisfaction and churn
- Reduce the cost of development and support
What Makes UX and UI so Similar?
What primarily makes UX and UI so similar is the focus on users and their interaction with your website or app. While designing the system, all significant activities are part of the UX and UI design including visual design, information architecture, interaction design, usability, user research, and content strategy.
In addition, both UX and UI focus on consumer satisfaction. Converting first-time visitors to prospects, prospects to customers, and customers into repeat buyers are the primary objectives in order to enhance sales and benefits. If you’re looking to compare UX versus UI, you also need to understand that both are in a way comparable.
What Sets UX and UI Apart?
UX design is a more analytical and technical field, helping users complete meaningful tasks across platforms. On the other hand, UI design is nearer to graphic design – the process of creating compelling and aesthetically pleasing interfaces that connect.
With individuals spending an average of 3 hours 23 minutes per day in apps, and the app market expected to become $77 Billion Industry by the end of 2017, the software development industry is under a lot of pressure to build products under tight budget and deadlines. This pressure often disconnects the UI and UX teams from users and their needs.
While sometimes the connection is never made, often, products are built based on overconfident intuitions that fail miserably. A successful product is the outcome of a combined effort from the UI and UX team: when UX teams provide the UI teams with designs and specs, and the UI teams implement them the right way, the end result is always a product that not only meets the need of the user, but does so beautifully and easily.
About the Author – Manan Thakkar
Manan Thakkar is a Solution Architect who spearheads&Indusa’s strategic initiatives to maximize customer benefits. His expertise is in enterprise consulting and solution design globally and he plays a key role in institutionalizing mobility to position Indusa’s services in leading enterprises.
Contributing Author: Malavika Nityanandam