The Indusa Blog

Which One – Exclusive Mobile Site, Mobile App, or Responsive Website?

Posted by Indusa Admin on August 25, 2016 11:46 am

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It is no secret that businesses today benefit by making themselves accessible via mobile devices. Although the web has been an integral part of our lives for over two decades now, the advent of smartphones is compelling businesses to shift their focus to a mobile-first strategy.

Before getting too far in the specific approaches and strategies to optimize for mobile, let’s address what a mobile first strategy is. Essentially, as companies continue to think about their website or any other digital means of communication, they need to also keep in mind the mobile experience, and more specifically, how to optimize that experience to better suit the customers and employees that interact with it from the multiple devices they use on a daily basis.

While such a move is sure to bring benefits, the shift requires web designers to refocus their efforts towards mobile optimization. A mobile presence helps boost sales, retain loyal customers, and expand reach. The question is, which type of mobile presence is best for your business?

responsive website
 

Optimizing for Mobile: 3 Key Approaches to Consider

 There are three approaches to going mobile: implementing an exclusive mobile site, launching a mobile web app, or deploying a responsive website:

Mobile App

This option is ideal if you’re seeking to develop an app that runs over the Internet from a central server that your users can access from any device. A mobile web app combines the flexibility of the web with the functionality of touch-enabled devices. Your app works across various devices, operating systems, and form-factors and also provides features supported by native apps.

Exclusive Mobile Site

If you’re looking to build a good mobile presence, chances are your first choice would be to build a mobile site. By redirecting users to a separate version of your website on a mobile device, you can drive traffic and ensure a mobile optimization view across a host of devices.

Responsive Website

The third approach is to build a responsive website. As your users switch from one device to another, your website automatically adapts to the device to accommodate resolution, and image size for a seamless user experience. In a recent survey of digital business professionals, it was found that 93% are using, piloting, or planning to pilot responsive web design.

As the underlying technology, development framework, and code varies, each approach has inherent advantages and drawbacks. So how do you decide which strategy works best for you?
Careful analysis is required to make sure you use the right approach to meet your requirements. Let’s look at a comparison summary:

Enterprise Mobility Table

Choose Wisely

Depending on your business and the kind of user base you are targeting, leveraging the right mobile strategy can make or break your organization. If you want to provide easy and quick access to information without making users download an app, then an exclusive mobile site will help get you all the traffic you need. If a rich user experience with seamless navigation and a quicker implementation is what you’re looking for, then a mobile app is your best bet.

And if you are looking to spend less money and effort in maintaining your mobile presence, while at the same time improving your SEO rankings, then a responsive website is ideal. In fact, recommends responsive web design because having a single URL for desktop and mobile sites makes it easier for Google to discover content and for Google’s algorithms to assign indexing properties to content. Choosing wisely is key to an efficient mobile presence.

Do you have a mobile-first strategy? Use this mobility scoping tool at no cost which allows you to complete a self-assessment, prioritize functions to mobilize, and think through critical factors that will eventually help you define enterprise mobility requirements.

Related Articles:

Mobility Scoping Tool


Neha
About the Author – Neha Kumar

Neha Kumar is a digital media evangelist and marketing professional. She overlooks Indusa’s content management, social media, online events, email marketing, blogs, digital campaigns, lead generation and inside sales activities on a broader scale.

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Contibuting Author: Malavika Nityanandam