The Indusa Blog

Why CRM Software is Like Batman’s Utility Belt

Posted by Indusa Admin on July 14, 2015 12:03 pm

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According to Forbes, 86% of customers would pay for a better experience and yet only 1% feel that vendors consistently meet their expectations. That is an abysmally low statistic that all businesses should work to improve – similar to how Batman works to improve the streets of Gotham despite the crime rates. That being said, Batman’s job would be a lot tougher if he didn’t have his handy utility belt filled with gadgets to help him out!

Let’s take a look at Customer Relationship Management (CRM) software and see how companies can use it to improve customer satisfaction much in the same way Batman uses his utility belt to fight crime.

The Grappling Hook

Used to propel himself across ledges or up buildings, Batman needs the grappling hook to get closer to his target – or away from danger.

Batman Hook

If your goal is increasing customer satisfaction, then CRM can help bring you closer to it. With numerous pieces of strategic information available at your fingertips, you can interact with customers like never before. Never fumble around again to locate the customer’s phone number, email, or address. If you’re trying to remember the last time you called them, or whether you’re supposed to follow up on a certain date, the CRM can automate these tasks. You can propel yourself closer to leads, slowly but surely turning them into a loyal following, and maintain contact with tried and true customers you’ve already established a relationship with. If dangerous customer complaints pop up, never fear! You can use CRM software to log customer service issues and social listening functions; this allows you to address customer complaints or concerns as they come at you.

Batman can throw them on the back of a car to track get away suspects. Using technology he can watch their movements and learn about their habits.

While CRM software isn’t exactly used for tracking bad guys, it can provide you with valuable information about your customers and potential leads. Data such as relationship history, company descriptions, insights, social media clips, or even broader sets such as industry or geographic trends, help with strategy. The customizable CRM dashboards make it easy to absorb this data quickly. You can use it to cultivate leads, reinforce your outreach efforts, and analyze trends. With so much data being collected and processed by CRM software you’re able to get the “big picture” of who your customers are and what they want. Batman 2

Perhaps the most versatile tool in his arsenal, Batman can use his bat-bombs to knock down almost any obstacle.

CRM software also has numerous versatile tools that can be used to solve almost any problem. Whether you need to organize your marketing campaigns, track relationships with leads at different stages, or streamline a system to invoice customers, there’s a CRM bat-bomb that’s right for you. Regardless of your industry, you’ll find that CRM systems offer invaluable sales, marketing, and financial tools to fit your individual business needs. By using CRM software to its full potential, your business will be running more smoothly and efficiently – and your customers will be more satisfied as well.

Batman 3

Do Your Duty
Batman isn’t out on the streets fighting crime every night because it’s fun; he’s doing it because it’s his duty to keep the citizens of Gotham safe – just like how it’s your duty to keep your customers happy. While maintaining customer satisfaction is also no easy task, your trusty sidekick CRM is here to help. Creating your very own utility belt with CRM software is the best way to ensure you’re doing everything in your ability to create satisfied customers. You might even say you’re a customer satisfaction superhero.

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Sarah Van Wambeke
About the Author – Sarah Van Wambeke

Sarah is an avid writer and digital media enthusiast. Here at Indusa, she primarily focuses on content creation and social media management.


Topics: CRM