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Why a CRM Solution is the Ultimate Business Resource

Posted by Indusa Admin on November 21, 2017 1:27 pm

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As customers have more options than ever before when choosing the products, services, and companies they want to interact and do business with, it becomes essential that you fully understand their needs and offer solutions to meet those needs — right from the first interaction through the last.

If you’re unable to keep pace with lead flow, if you find it difficult to locate customer data easily, if you don’t know what your sales teams are up to, a strong customer relationship management (CRM) solution is what you need.

A CRM offers the much-needed insight into market trends, and events that will drive revenue and profits. It helps organizations foster customer intimacy by ensuring each interaction is meaningful, productive, pleasant, and long lasting. What’s more, it enables you to market yourself smarter, sell effectively, and interact and respond with customers in real-time.


Why a CRM Solution is the Ultimate Business Resource

Here are seven essential ways that a CRM solution can benefit your business.

  • Say goodbye to information silos:

    A good CRM helps dissolve barriers between critical business platforms so you can start leveraging your data in different ways. Through shared databases, connecting all of the data and processes together, enables you to say goodbye to information silos. Use the data collected and combine it with powerful BI and analysis tools, to create targeted promotional and customer care campaigns that are timely and relevant to each consumer. Everyone on your customer service team has access to all of the information they need to work more effectively.

  • Empower Employees:

    By providing employees access to both the insights they need to make the best decisions they can and providing them with the tools they need to perform tasks, a CRM empowers employees to be much more productive and efficient. Most recently released CRMs are people centric; by combining the capabilities of modern technology advances, they make employees’ daily work easier. CRMs enable quick and easy access to data through context-sensitive information without changing screens. With all customer and transactional information available at your fingertips and within a single console, it helps users easily pull information from the right places, and feed them into their day-to-day tools and apps, to maximize their efforts.

  • Enable Responsive Customer Service:

    Having all customer related information stored in a CRM, combined with a range of tools and integration with other systems aids in improving communications with customers and increase general business efficiency. Increase your efficiency in handling customer issues, problems or support requests, and improve your customer care, your reputation and customer retention. Manage all information related to prospects and customers in a single console without creation of duplicate records for sales, marketing and customer service, and get a 360-degree view of customers. Use pre-built KPIs to proactively identify trends and anticipate opportunities, understand the customer journey with real-time updates, and personalize every customer experience.

  • Win more Business:

    As soon as your sales and marketing staff work together and improve the way they track and manage leads and opportunities, you start to win more business. Efficiently manage your sales process with the process-driven user interface and simplify the lead qualification process to successfully convert prospects into customers. Effectively manage leads, contacts and campaigns and significantly shorten the sales cycle by accelerating the conversion of prospects to customers. Maximize customer engagement to identify growth opportunities and increase revenue.

  • Leverage Business Intelligence:

    A CRM has unique reporting capabilities of advanced search, smart views and charts, and intuitive dashboards. Get access to real-time insights with built-in predictive analytics, and get timely and prescriptive advice and actionable next steps. Enjoy a range of insightful business intelligence capabilities including real-time dashboards, inline data visualization, flexible reports, and in-depth analytics, and identify key trends and track key performance metrics. Gain visibility across the entire business to help drive faster and better business decisions.

  • Enjoy 3rd Party Integration:

    CRM has the ability to migrate data and keep data integrated between different applications. Access the CRM from an app, a web-browser, or any Internet-enabled mobile device and enjoy the same intuitive experience everywhere. Connect your entire business: from the shop floor to the finance team and over to the customer service center to improve every aspect of your operations. Get a complete view of clients and prospects, and identify sales opportunities at the right time to drive increased revenue.

  • Get Significant Savings with Cloud CRM:

    A cloud based CRM that offers a monthly operational cost and a subscription model has the potential to be much cheaper because you only buy what you need. You can also eliminate the need to manage your own data center and servers, which can lead to significant savings. Scale up and down when your needs change, and only pay for what you need, when you need it. With CRM accessible on mobile devices, sales teams who spend most of their time in the field can easily access the data they need to provide the highest level of service – at the right time, in the right place. Reduce the total cost of ownership and enjoy automatic updates and backups.

Get the most out of your Investment

Customer relationship management solutions provide small-to-mid and mid-to-large market organizations a powerful platform to manage business relationships and data associated to them.

Being powerful and highly flexible, they enable you to meet a wide variety of different industry and business process requirements.As customer needs become more and more specific, a CRM is the perfect solution that can be configured and customized to meet the needs of every customer.

No matter what organization, big or small, CRMs now offer out of the box functionality with minimal configuration, and deliver a rapid return on investment (ROI). Equip your teams to be more productive, gain deeper insights into the entire customer relationship process, and streamline the way you communicate with customers, prospects and team members.

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About the Author – Payal Vyas

Payal Vyas is a Senior Project Manager for Microsoft Dynamics CRM practice at Indusa. She is specialized in Microsoft technologies and ensures smooth execution of CRM projects from its kick off to release.


Contributing Author: Malavika Nityanandam

Topics: CRM