The Indusa Blog

Your Privacy No Longer Exists – It was Traded for Better User Experience

Posted by Indusa Admin on August 19, 2015 4:52 am

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As more and more people are using the Internet to perform day-to-day tasks, confidential information and personal data can be registered in a number of ways. With rampant technology invasion, user data is prone to privacy attacks. Anthem, a major health insurance firm in the US, witnessed a major data breach in 2014 where hackers got access to names, social security numbers, addresses and phone numbers of over 8.8 million Anthem customers, putting their personal information at risk. Social networking sites like Facebook have been ridiculed at length about their weak security settings.

PRIVACY

Your Privacy Was Traded for a Better User Experience

While safeguarding private data and confidential information is vital for Internet privacy, is it being traded for a better user experience? As more and more industries are transforming digitally, there is a massive influx of information that is plaguing users across the world. Personalized and custom-made experiences make the online journey enriching for users. Users want to be able to access information from anywhere, at any time, and through any device, compelling organizations to provide a delightful user experience.

By studying behavioral data, enterprises can target customers with product offers that suit their preferences and requirements, augmenting the user experience. Ecommerce websites like Amazon are using data mining techniques to track browsing history, remember user preferences, predict behavior, make recommendations, and deliver customized products and special offers, ultimately saving time.

Travel websites like TripAdvisor utilize various customer behavioral techniques via big data analytics to understand customers’ needs quickly and provide customized holiday offers. By studying factors such as demographic statistics, customer behavior, price consciousness, and travel preferences, travel websites are in a better position to understand customer trends, enabling them to provide tailored offers and ensure customer satisfaction.

 10 Tips to Ensure the Safety of Data

While a gratifying online experience is important for user satisfaction, there are a number of ways in which personal and sensitive information can be safeguarded from misuse and privacy attacks. Users can protect themselves in the following ways through these ten tips:

  1. Keep virus protection up-to-date, download latest security patches, update browser privacy settings on a periodic basis and install firewalls
  2. Screen e-mails, control cookies, use encryption and block pop-ups
  3. Maintain confidentiality of account numbers and usernames and create strong passwords
  4. Thoroughly read and maintain privacy terms on social networking sites and online forums
  5. Restrict the amount of personal information published online and limit the accessibility to it
  6. Provide only essential and mandatory information while filling out online forms

Additionally, enterprises too can adopt measures for safeguarding data by doing the following:

  1. Frame relevant privacy and security policies
  2. Curtail requests for personal information
  3. Completely disclose how user data will be used
  4. Offer clear and reliable channels for alleviating security concerns and for recovering from breaches

Final Thoughts

 Being aware of vulnerabilities to privacy attacks is crucial for safeguarding data, both personal and confidential. While a rewarding user experience is essential for customer satisfaction, users should restrict sharing of personal information online to avoid possible identity theft and other cyber-attacks. Additionally, companies should devise strategies and methodologies that help shield user data and protect them from exploitation and misuse.


Manan
About the Author – Manan Thakkar

Manan Thakkar is a Solution Architect who spearheads&Indusa’s strategic initiatives to maximize customer benefits. His expertise is in enterprise consulting and solution design globally and he plays a key role in institutionalizing mobility to position Indusa’s services in leading enterprises.

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Contributing Writer: Neha Kumar