Microsoft Dynamics AX

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Dynamics AX 2012 R3 Re-implementation Increases Sales Through Demand Prediction

Customer : Fantasy World Toys, retail division of Safari House General Trading Co. (SHGT)
Website : www.fantasyworldtoys.com
Size : 201-500 employees
Country or region : Kuwait
Industry : Retail / Wholesale
Profile : Fantasy World Toys is a retail chain of children’s toy stores
Services : Microsoft Dynamics AX 2012 R3 implementation
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Business Needs

These solutions were integrated within budget and in a span of four months with Fantasy World/SHGT’s business strategies, in order to make the most of their Dynamics AX investment. Through their new customizations and Dynamics AX R3 implementation, Fantasy World/SHGT now has better management across all their retail channels through efficient workflows in complex scenarios, and sustainable future-ready omni-channel business.

As Bharat Patel, Head of IT, Fantasy World Toys, said, “Indusa was able to quickly understand our business objectives and priorities, and make positive, quality contributions to the design, configuration, and testing processes. The quality of their work was recognized and appreciated by functional team members and technical staff alike.”

Fantasy World/SHGT also gained better insight into their global supply chain operations and inventory management through customer analytics for high value segments, targeted promotions and business analytics for merchandising, a shelving strategy, and campaign monitoring. These solutions further increased their sales by allowing them to better predict demand and significantly reduce their number of stock outages.

Solution and Approach

Throughout the course of the implementation, Indusa worked closely with Fantasy World/SHGT in order to ensure their business goals were met. Indusa studied their existing customization and recommended which ones could be eliminated and replaced by standard functionalities in R3. Indusa effectively handled the issues that came up due to the architecture/network changes necessitated by the Retail R3 version, which had extensive new features compared to Retail in the previous version R2. Essential changes to the organizational model were implemented to manage intercompany transactions.

Accounts payable, accounts receivable, general ledger, inventory and warehouse management, procurement and sourcing, product information and management, retail, sales, and marketing all received different customizations during the implementation in order to better align their functions with Fantasy World/SHGT’s overall business strategy. These customizations allowed the retail process, wholesale process, inventory process, and finance process of the existing system to be streamlined and enhanced.

Indusa leveraged the Sure Step Methodology in addition to Microsoft Dynamics accelerators (Best Practice Configuration Accelerator and Implementation Accelerator) to execute the project.

With the use of se of the Sure Step methodology, Fantasy World/SHGT received improved quality of services, along with a cost effective approach to Dynamics AX implementation. Microsoft Dynamics ERP Best Practice Configuration Accelerator services allowed a fast and easy way to configure and deploy Microsoft Dynamics AX business processes and scenarios. The implementation accelerator provided a cloud-based collaborative workspace that was used to manage the project.

Legal Entities
Retail Product Hierarchy

Business Results

These solutions were integrated within budget and in a span of four months with Fantasy World/SHGT’s business strategies, in order to make the most of their Dynamics AX investment. Through their new customizations and Dynamics AX R3 implementation, Fantasy World/SHGT now has better management across all their retail channels through efficient workflows in complex scenarios, and sustainable future-ready omni-channel business.

As Bharat Patel, Head of IT, Fantasy World Toys, said, “Indusa was able to quickly understand our business objectives and priorities, and make positive, quality contributions to the design, configuration, and testing processes. The quality of their work was recognized and appreciated by functional team members and technical staff alike.”

Fantasy World/SHGT also gained better insight into their global supply chain operations and inventory management through customer analytics for high value segments, targeted promotions and business analytics for merchandising, a shelving strategy, and campaign monitoring. These solutions further increased their sales by allowing them to better predict demand and significantly reduce their number of stock outages.

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