The Indusa Blog

Innovative Technology Thought Leadership To Help You Deliver Transformative Technology Solutions.

How Dynamics is Delivering Superior Customer Service

Posted by Indusa Admin on June 9, 2016 12:59 pm

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CRM has transformed the way people interact with businesses; communication has become more intelligent and has enabled customers to have richer interactions with brands. Customer service is now a key brand differentiator and lies at the epicenter of every company’s core strategy. Many customers today prefer to resolve product and . . .

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Topics: CRM

3 Ways Dynamics CRM Takes Analytics to the Next Level

Posted by Indusa Admin on May 24, 2016 1:17 pm

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Microsoft Dynamics CRM software helps sales, marketing, and service professionals manage their customers better. But imagine if you could also proactively predict customer trends, identify patterns, and deliver services in a personalized manner.
With customer analytics, that’s now possible. Customer analytics enables you to gain important and actionable insights into . . .

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Topics: CRM

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As organizations make investments to accelerate business outcomes, they continue to look for ways to achieve greater efficiency and productivity while minimizing costs. A significant area where you can use technology to improve business efficiency is by integrating OneDrive for Business with your Dynamics CRM 2016 system. By integrating . . .

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Topics: CRM,Thought Leadership

CRM and Customer Analytics for Small to Medium Sized Retailers

Posted by Indusa Admin on February 16, 2016 8:34 am

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According to the Harvard Business Review, “Big Data threatens to create a deep divide between the have-datas and the have-no-datas, with big corporations gaining advantage by crunching the numbers and small firms left to stumble in the dark.” Collecting and having access to customer data is oftentimes seen as . . .

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Topics: CRM

Facilitating Customer Loyalty with CRM Software

Posted by Indusa Admin on February 9, 2016 8:36 am

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Loyalty programs are a powerful tool for retailers but they are often neglected or underused by companies and customers alike. While the benefits of returning customers have been well documented by numerous studies, experts, and organizations, retailers are still lagging behind when it comes to efficient loyalty marketing. In . . .

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Topics: CRM

Never Lose a Customer Again: Using CRM Software for Customer Retention

Posted by Indusa Admin on December 10, 2015 12:16 pm

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According to MarketingWeek, CMOs are looking to spend more of their budget on customer retention than acquisition. This shift in focus is largely due to numerous studies that have demonstrated the power of returning customers. In fact, according to Forrester Research, it costs 5 times as much money to . . .

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Topics: CRM

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Investing in a campaign management solution is a strategic decision that helps your company effectively drive cross-channel marketing strategies to deliver optimal results. Dynamics CRM incorporates a built-in campaign management module that offers marketers a single, intuitive platform to plan, target, execute, and measure their marketing campaigns. As a . . .

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Topics: CRM

Are You Ready for the Digital Customer?

Posted by Indusa Admin on September 25, 2015 4:23 am

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Retailers have a major task at hand: offer a unique and personalized shopping experience to the newly empowered digital consumer. While having an effective digital strategy in place is paramount to achieving this, integrating your ERP and CRM systems, provides the tools for you to manage an omni-channel experience . . .

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Topics: CRM,ERP

A Dynamic Duo for Retailers: Integrating ERP and CRM

Posted by Indusa Admin on September 24, 2015 4:38 am

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Enterprise resource planning (ERP) and customer relationship management (CRM) software are both integral aspects of any retailer’s business strategy. With ERP, your business can achieve centralized store management and powerful merchandising. With CRM, employees will be able to delight customers with social listening and service functions. Both systems are . . .

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Topics: CRM,ERP

What’s New in CRM 2016?

Posted by Indusa Admin on September 23, 2015 11:49 am

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Dynamics CRM 2016 focuses on maximizing customer engagement. The previous version offered a simple and seamless user experience across the application that focused on improved productivity of customer-facing employees through applications like Exchange, Excel and OneDrive for Business for easier task management. The 2016 version provides additions to CRM . . .

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Topics: CRM

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