The Indusa Blog

Innovative Technology Thought Leadership To Help You Deliver Transformative Technology Solutions.

Designing for User Experience and Data in Martech

Posted by Indusa Admin on January 18, 2017 12:22 pm

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UX design is the process of designing products, both digital and physical, that are easy to interact with. UX design is important as it’s used to improve customer loyalty and satisfaction through the ease of use when interacting with a product. Managing marketing can be extremely challenging, especially with . . .

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Topics: Marketing

5 Smart Business Approaches to Marketing Software Development

Posted by Indusa Admin on October 21, 2015 5:22 am

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As of 2015, there were nearly marketing technology vendors – fast-forward to the present and that number has seen a significant jump. As an emerging industry, it is becoming increasingly important for marketing technology companies to develop their software in a way that matches their innovative and disruptive business . . .

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Topics: Marketing

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Last year’s research study by Signal showed the struggle of fragmented marketing systems: as described in Forbes, “90% of marketers believe that highly integrated platforms will help deliver more efficient programs, better customer experiences and higher marketing ROI.” At the same time, because marketers have an average of about . . .

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Topics: Marketing

Developing Marketing Software: A Deep Dive Into Analytics

Posted by Indusa Admin on July 30, 2015 5:17 am

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The business landscape for marketers is evolving and changing dramatically. As marketing experts struggle to keep their brands at the forefront of customers’ minds, marketing planning through the use of proprietary marketing analytics and marketing intelligence software provides solutions to these challenges. IDC predicts marketing software will be a . . .

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Topics: Marketing,Thought Leadership

Air Traffic Control’s Unlikely Lessons for Marketing

Posted by Indusa Admin on June 26, 2015 8:37 am

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Have you ever been on a flight and wondered how planes are directed and guided in the skies without coming close to each other?   

According to Dr. Freudenrich in his article “How Air Traffic Control Works,” there are about 5000 airplanes in the sky in the United States every . . .

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Topics: Marketing,Thought Leadership

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